California cannabis industry strives for geographic branding, just like wine

“Appellations of origin generate a higher price in the market. This is the road map for what will be 10 to 15 years from now”
The Press Democrat (US)
Saturday, July 11, 2020

us cannabis field humboldtCalifornia’s legal cannabis industry, not yet 4 years old, yearns for the same system of tying plants to the soil perfected by the French over centuries and a key to the marketing success of the state’s premium wine grape growers. The cornerstone of France’s appellation system is terroir — a word with no English equivalent but loosely translated as “sense of place” — based on the premise that soil, climate and topography endow grapes with unique characteristics.To qualify for an appellation of origin, basically a geographic identity, cannabis products would have to be made exclusively from plants grown in the ground, in open air and under nothing but sunshine until harvest. (See also: New California law gives regional title for marijuana branding)